Look! It's Mert & Marcus —

The third issue of this fashion world ode to itself devotes substantial space to two thematic compendiums of articles and interviews. The first, The Young Guns, as the name suggests, is an extensive series of short punchy articles on the rising stars of the international luxury fashion scene. From the make-up artists and hair stylists to designers and photographers making waves in the upper echelons of high fashion, it’s essential reading for anyone who wants to gain the insider’s view on the big names of tomorrow.

The second, The Opinion Formers, is a series of more in-depth interviews with some of the world’s most influential fashion critics and writers, accompanied by suitably impressive portraiture. It also offers, as a by-product, a snapshot of how popular ideas about fashion are disseminated to the wider world.  It’s a suitably eclectic and representative sampling of the mandarins of style whose words can make or break a designer. They range from the FT’s Vanessa Friedman to the legendarily verbally flamboyant Tim Blanks. And while all of the interviews offer the meatiest portraits of those shaping contemporary opinions on fashion, Jonathan Wingfield’s interview with Le Figaro’s Virginie Mouzat really stands out. Perhaps it is because she is effectively ‘the insider’; the only one profiled working in the mother tongue of the French culture that created Paris as the most enduring fashion capital in the first place. Or perhaps it’s because she is the only one with who leapt the chasm between catwalk and front row. Whatever the reason, the interview is a beautifully modulated exercise in revising the idea that the world of fashion is simplistically bitchy and instead shows that it is still as elaborate in its social intercourse and manners as the eighteenth century court of Versailles.

Also of particular note is Murray Healy’s extensive interview with Jean-Charles de Castelbajac. Sketches by Jean-Charles, archival photos and Sharif Hamza’s portraiture and archival collection shoot accompany it, creating a vivid recap of the famous designer’s life and times.

    Look! It's Mert & Marcus –
    163 Pages 0 Minutes of audio 0 Minutes of video
    In This Issue –
    The man Who Built The Shop This is Your Life The Opinion Formers Mert & Marcus Prada, I'm Your Biggest Fan The Brant Boys Boy Meets Girl An Interview with Remo Ruffini The Business of Blogging
    Editors In Chief –
    Erik Torstensson & Jens Grede
    Art Director –
    Peter Hughes
    Industrie - Look! It's Mert & Marcus  Industrie - Look! It's Mert & Marcus  Industrie - Look! It's Mert & Marcus  Industrie - Look! It's Mert & Marcus  Industrie - Look! It's Mert & Marcus  Look! It's Mert & Marcus  Industrie - Look! It's Mert & Marcus

Our Take —

As the name suggests, Industrie is a magazine that primarily speaks to the fashion industry and those that have a strong interest in it. Industrie defines itself, as "the first and only media title dedicated to going behind the scenes to chronicle the personalities, stories and defining moments in the world of fashion."  Assuming an insider’s voice and position, it has rapidly grown into one of those rare media essentials; required cult reading. Started in 2010 by Erik Torstensson & Jens Grede, it is not one of those fashion titles that devotes its attention to interpreting seasonal trends for a mass audience of the fashion-conscious public, but rather tries to offer up a concentrated impression of the culture of fashion as played out in the current global fashion industry.

In practice, this means that it contains numerous feature articles on or interviews with the movers and shakers of the contemporary fashion scene, both on the creative and business side of the industry. It’s also a bit of a free space in which those inside the industry – particularly the creatives- can let down their hair down and engage in a bit of experimentation that market pressures might otherwise prohibit in more mainstream publications with an aim of more widespread circulation. If this gives an expectation of lofty presentation, nothing could be further from the truth: the face of Industrie is art directed in a slick and lean style.

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