Our Take —
Wound is unique in the world of high-end glossies. One immediately notices that the balance of content – fashion, art, architecture and design- is different from that of other magazines with a similar market. With credible content on art taking up one third of the magazine, for example, this is one of the few magazines that can deliver on its boast to place art, fashion and architecture on equal footing.
Aimed equally at men and women, the sumptuous and informed approach to fashion sits cohesively within an overall package that assumes its readers are intelligent rather than blind followers of fashion: serious articles and insightful writing on all the topics it covers are the bread ‘n butter of this quarterly.
Numerous magazines claim to be ‘curated’. After all, isn’t curatorial the new rock ‘n roll? But Wound is one of a tiny number of titles that has managed to offer entire issues curated around an interesting theme in which its team brings creativity to the approach and some real understanding of what a curatorial concept is. This is evident more than anywhere else in the ‘Close-Up’ sections of recent issues in which one interesting talent is explored laterally over 32 pages printed on bible paper.