Our Take —
As the name suggests, Industrie is a magazine that primarily speaks to the fashion industry and those that have a strong interest in it. Industrie defines itself, as "the first and only media title dedicated to going behind the scenes to chronicle the personalities, stories and defining moments in the world of fashion." Assuming an insider’s voice and position, it has rapidly grown into one of those rare media essentials; required cult reading. Started in 2010 by Erik Torstensson & Jens Grede, it is not one of those fashion titles that devotes its attention to interpreting seasonal trends for a mass audience of the fashion-conscious public, but rather tries to offer up a concentrated impression of the culture of fashion as played out in the current global fashion industry.
In practice, this means that it contains numerous feature articles on or interviews with the movers and shakers of the contemporary fashion scene, both on the creative and business side of the industry. It’s also a bit of a free space in which those inside the industry – particularly the creatives- can let down their hair down and engage in a bit of experimentation that market pressures might otherwise prohibit in more mainstream publications with an aim of more widespread circulation. If this gives an expectation of lofty presentation, nothing could be further from the truth: the face of Industrie is art directed in a slick and lean style.